About VITL
Transforming healthcare through smarter, safer prescribing technology
Our team combines deep healthcare expertise with cutting-edge technology to create an e-prescribing platform that addresses the real challenges faced by medical professionals every day. By focusing on intuitive design and powerful functionality, we’re helping providers spend less time on paperwork and more time on patient care.
Since our founding, VITL has helped organizations cut through the noise—saving an average of 24 hours and $11,000 per month with modern, intuitive prescribing.
Our Values
The principles that guide our mission to transform healthcare
Fearlessness
We do what other companies are afraid to do. We take risks every day so we can remove risks for our clients.
Integrity
We uphold the highest ethical standards in all our work, maintaining honesty and transparency.
Deep Listening
We attentively understand the needs of healthcare providers and patients to create truly useful solutions.
High Performance
We strive for excellence and efficiency in our technology and service delivery.
Futurism
We anticipate healthcare trends and build forward-thinking solutions that will shape tomorrow.
Beautiful Simplicity
We design intuitive, elegant solutions that simplify complex healthcare processes.
Our Leadership
Meet the experienced team driving our mission to transform healthcare through innovative prescribing technology.
Charlie Jordan
Chief Executive Officer
Charlie Jordan is a seasoned entrepreneur with a track record of founding and scaling healthcare tech ventures, including SafeSurv, THEOS, OpenMed, and VITL. He specializes in telemedicine, e-prescribing, and operational growth.
Seth Kaltrider
Chief Operating Officer
Seth Kaltrider is a results-driven operations executive and current COO of VITL, with deep expertise in supply chain strategy, logistics, and performance optimization. He previously held leadership roles at Kirkland’s and Fanatics, and holds an MBA from Syracuse University.
Mark Montgomery
Chief Strategy Officer
Mark is a seasoned founder, investor, and advisor with a track record of driving transformation across industries including healthcare, finance, entertainment, and CPG. He’s helped generate hundreds of millions in shareholder value and serves on multiple private and nonprofit boards.
Justyn Dow
VP of Sales
Justyn Dow is VP of Sales at VITL, with 10 years of experience growing healthcare markets through strategic partnerships and relationship-driven sales. He’s known for turning territories into high-performing regions by consistently delivering value and putting customers first.
Joey Jennings
VP of Product
Joey brings a background in sales and product across the music, fintech, and transportation industries. A people-first leader, he’s guided by a strong commitment to customer needs and clear, effective communication. His focus on empathy, execution, and cross-functional alignment helps turn vision into reality.
Marco Cassar
VP of Technology
Marco is a systems-minded technologist focused on sleek design, simplifying complexity, and building forward-looking tools. With a background in automation, full-stack development, and AWS integration, he values intentional development and emerging technologies to create modern solutions.