Effective Date: August 5, 2025
Welcome to VITL! VITLrx, Inc. (“Vital” “we” “us” or “our”) provides a platform connecting clinics, pharmacies, and other health care providers (“Providers”) and their patients (“Patients”) to enable the fulfillment of e-prescriptions, pharmacy management, and virtual care services (the “Services”). Patients and Providers may be referred to as “you” or “your” in this Privacy Policy.
This Privacy Policy is not a binding contract. Rather, it describes the type of personal data VITLrxcollects and how it collects, uses, shares, and protects that personal data. “Personal Data” may mean and include Personal Information, Sensitive Personal Information, and Protected Health Information (“PHI”), each as defined and identified below, and may be collected through our websites at https://www.vitlrx.com/ and www.patients.vitlrx.com (collectively, the “Site”), our mobile applications (“Apps”), and from Patients and Providers who register as End Users to receive Services.
If you desire to receive our Services, you must register as an “End User” and enter into our End User License Agreement (“EULA”). When you register as an End User, and create an “End User Account” you will be asked to provide certain Personal Information such as your name, email address, username, mailing address, and phone number, and to create a user login and password. As an End User, you may also disclose your own or a Patient’s PHI, as covered by the Health Insurance Portability and Privacy Act (“HIPAA”).
Providers maintain and provide their Patients with their own privacy notices pursuant to HIPAA. To the extent we receive PHI directly from a provider, we will have entered into separate agreements with that Provider as required by HIPAA and other applicable laws. To the extent you are a Patient End User, the EULA will contain the terms governing consents, rights, and benefits related to your Personal Data and PHI.
We may collect the following types of Personal Data with your knowledge and consent:
You may voluntarily provide your personal data to us, with your full knowledge and consent, under any of the following methods:
We use Personal Data through our platform to connect clinics, pharmacies, and End Users to us and to each other and to provide our Services to all of our End User including to:
We use third party services to process payments and to support our network and operating systems. Your Personal Data may be disclosed to payment processors (e.g., PandaDoc or Stripe) and to credit card processors and banks, but only to the extent necessary to complete your transaction or to support our business and our users. Our contracts with third parties, service providers, and contractors include terms that specify the purposes for which the Personal Data is collected and ensure that these parties provide comparable levels of privacy protection. These contracts stipulate that:
Automated data means data that is collected through electronic/automated technologies such as cookies, web beacons (also known as pixels) and log files, our Site, third party websites, or other online services.Automated data may include your IP address, pages of our Site that you visit, the time and date of your visit, time spent on certain pages, and other statistics.
“Cookies” are small files that a website stores on a user’s computer or device. Some of the cookies we use are “session” cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance such as maintaining your logged in status, remembering the contact information you enter, optimizing your experience, and limiting redundant data.
We also may use “persistent” cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our Services. Most web browsers automatically accept cookies, but you may set your browser to block certain cookies (see below). As required under applicable laws, we will obtain your consent necessary for utilizing cookies or similar tracking technologies.
You may opt-in or opt-out of the placement of optional technology going forwards, at any time, via our Cookie Preferences using this link: https://vitlrx.com/cookies/
Our Site may use Google Analytics. You can learn more about Google Analytics’ privacy policy and ways to opt out from Google Analytics tracking by visiting Google Analytics’ website.
We retain Personal Data for as long as necessary for the purposes outlined in this Privacy Policy. Personal Data will be retained for the duration of your End User relationship with us and to enable us to provide the Services to you. Thereafter, we may retain Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may also retain such Personal Data for archival purposes. Unique identifiers are retained by third party processors for as long as necessary to complete transactions and comply with laws applicable to them. Once Personal Data has been aggregated, de-identified, or anonymized, it is no longer deemed Personal Data and may be retained for a longer period as permitted by law.
By utilizing our Services or providing your Personal Data, you acknowledge and consent to the terms of this Privacy Policy. You agree not to provide us with any information of any kind about any other person unless you have that person’s consent or other legal authority.
Your telephone communications with may be recorded or monitored for quality control purposes. By communicating with us in this manner, you expressly consent to the recording for such purposes.
You may opt-in to receive SMS messages from us through the following methods: verbally, online, by submitting an online form, or in writing, by filling out a paper form. You can opt out of receiving text messages at any time.
You will always have access to the Personal Data you have provided to us. You may access, update, and correct any Personal Data through your End User Account profile page or by contacting us at the “Contact Us” section below and requesting a correction form or requesting that we make the correction or update. Please note that if you exercise your right to remove certain necessary Personal Data from your End User Account profile, or otherwise decline providing certain Personal Data to us, that may impact your ability to order and use certain Services and certain functions on our Site.
To help prevent unauthorized access to your Personal Data we have put in place reasonable security measures, including physical, electronic and managerial procedures to safeguard and secure your Personal Data. Only certain individuals at our company are given access to user Personal Data. We maintain an access log which includes time of access, user details, and the type of data accessed. We do not give third parties outside of our company access to Personal Data without your express consent (e.g., payment processing when purchasing services or to receive support services).
To protect the privacy of the Personal Data you transmit through the Service, we use technologythat is designed to encrypt the Personal Data before it is transmitted to us using Secure Sockets Layer (SSL) technology or similar encryption technology. However, our Services are run on software, hardware, and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control. Due to the open communication nature of the Internet, we cannot guarantee that communications between us will be free from unauthorized access by third parties. In addition, individuals with access to your computer, phone, or other mobile or other devices may be able to access the Services and your Personal Data, including you PHI that is contained in or transmitted through the Services. It is your responsibility to affirmatively logout from your End User Account when you are not actively using it. It is also your responsibility to secure and prevent unauthorized physical access to your computer, phone and other devices, and to protect the confidentiality of your username, login, and password by implementing security standards on your devices and servers to protect your Personal Data from unauthorized access.
If you believe that your Personal Data has been compromised, or if you become aware of a potential security vulnerability in our Services, please contact us as indicated below in the “Contact Us” section.
We do not specifically collect any information from children, nor do we market our Site or our Services to children. We have no reason to believe that the Site will attract children, or that children will access the Site or provide Personal Information.
Certain states have additional privacy laws and restrictions that apply to companies doing business in those states if those companies meet certain size, contact, and revenue thresholds. We are not subject to any individual state’s privacy laws.
This Privacy Policy may change from time to time. This Privacy Policy is in effect as of the Effective Date shown above. If we change this Privacy Policy, we will post the revised version and change the Effective Date to reflect the date on which the new version of our Privacy Policy will apply. If you object to any changes, you must cease using the Site and Services immediately. We encourage you to check our Site regularly for the most up-to-date version of this Privacy Policy.
Email: support@vitlrx.com
Telephone Number: 903-884-8579
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